In partnership with Clear Channel and Facebook, Pocc launched a campaign celebrating the origin stories and achievements of inspirational people across the UK such as broadcaster Clara Amfo, filmmaker Eloise King and Engine chief executive, Ete Davies. The campaign rolled out across the nation on social and DOOH, generating an estimated 13.9 million impressions.
“The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.” – Chimamanda Ngozi Adichie
A story seldom told, is of the contribution generations of ethnically and culturally diverse people made to British society.
Whilst you may know that people from across the world have made Britain great from the moment they set foot on this ‘green and pleasant’ land, the stories we see on our screens tell us otherwise. It’s time that these communities people become the authors of black and brown stories, so we’ve been on a mission to find and tell hundreds of stories, celebrating these individuals through the lens of generations that preceded them.
Know our story.
Discover all the powerful stories, follow for regular updates – and tell the world how you and your family have been ‘Making Britain Great Since…’