Generations of Greatness


Generations of Greatness

A year of stories celebrating the contribution of Black and Brown people, to Britain’s Greatness.

“We are a members collective and community of creative, like-minded people working in advertising, media, fashion, arts, film and photography, with a mission to accelerate equality and positively change the experiences of people of colour within these industries, both today and for future generations.”

Pocc was founded in 2018, initially as a small Whatsapp group. At its heart was a collective hunger and desire to unite through shared experiences, in both life and within the workplace, and make a difference.

The group expanded rapidly with experienced talent working within companies such as AMV BBDO, Ogilvy, BBC, Channel 4, Havas, BBH, Dazed, Sony, Spotify, Rankin, Somesuch, Wieden+Kennedy, adam&eveDDB and more, plus many creative business owners, and skilled freelance directors, photographers and producers messaging to discuss issues, collaborate, share knowledge, provide support, exchange opportunities and everything in between.

A family of generosity and reciprocity was soon formed. Celebrating our wins, sharing our frustrations and using that energy positively to bring about change.

A community of culture, created by people of colour, to help people of colour, for the benefit of society as a whole.


We. Are. POCC.

Support and collaboration are built into the Pocc community.
Discover member testimonies and highlights of projects made more powerful through Pocc connections.

  • "The whole damn thing is a bloody revelation. I've hired half my crew through Pocc and have managed in turn to ensure 50/50 split men and women. This group is EVERYTHING!" - Saabeah
  • "Great networking opportunities, encouragement and spreading of knowledge" - Greg
  • "Such a strong network of creatives." - Cicelia
  • "I have connected with another creative through Pocc which has allowed me to work with her on branding a project. The project involves exploring ethnicity and culture, so it is a beautiful project and one I may not have found if it wasn't for Pocc - thank you!" - Kieron
  • "Regularly work with a Pocc member. We’re now in the process of setting up a Creative Direction Agency for artists!" - Jeremy
  • "Found a positive passionate place full of talent, creativity, intelligent discussion and support, which has elevated and enriched my ambitions and outlook for the coming year and beyond" - Isaac
  • "Partaking in our first Pocc gathering, I met a lovely lady who is now my business partner!" - Hannah
  • "I've directed my first music video with production support from Pocc members. I've also reached out to the group for casting suggestions and received an amazing response. I learn so much from the group on a daily basis, I'm honoured to be a part of it" - Lydia

Discover highlights of independent work from Pocc members

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