Local elections in the UK have lower participation of young audiences than general elections. But they are important for policies and changes at a local level that affect these groups. The UK Democracy Fund wanted to engage and raise awareness of the local elections and encourage young people to vote.
Pocc teamed up with Joseph Rowntree Reform Trust, the UK Democracy fund and Clear Channel to launch a social and outdoor campaign encouraging communities to get out and vote in the UK 2021 local elections.
Timed ahead of Mental Health Awareness week, the ‘Voting is Self Care’ campaign encouraged everyone to consider voting as an integral part of their self-care routine – right next to greasing your scalp and taking a hot bath to unwind.