The Tinder Swindler

He starts by getting you to cover dinner, the next thing you know you’re on the phone to dial-a-loan trying to send him £50k.

Tasked with coming up with an idea that would generate conversation around the launch of the Netflix documentary The Tinder Swindler, we took over Oxford Circus tube, Old Street Station, New York Times Square and other U.S. hotspots with an outdoor media campaign to get the message out – beware of #TheTinderSwindler. Creatively concepted, designed and produced by Pocc, the eye catching headlines intended to stop passers by with modern takes on the online romance scam.

The Tinder Swindler topped No.1 globally on Netflix in its first week of launch.

Brought to you by Pocc Studios and Pocc Productions.