If you’ve yet to tune in with the multi-award-winning podcast ‘Say Your Mind’, this digital campaign concepted and launched by Pocc invites the masses to listen in.
Admired for her hilariously unique takes on current affairs, Kelechi Okafor is the host of the ‘Say Your Mind’, which boasts over 1.9 million downloads to date. A podcast best known by fans for its weekly read of Tarot, topical events and pop culture “sprinkled with bad language and an abundance of straws,” the Say Your Mind show has provided commentary on topics ranging from Formula 1 to Black Lives Matter since 2017.
Whilst award winning, the podcast has remained under-celebrated in the media. The brief: amass a larger audience following, subscribers and downloads to the podcast in 2022.
Taking inspiration from the podcast’s tarot themes, this campaign places Kelechi as ‘the Magician’ and ‘the Empress’: the Magician tarot, meaning ‘in love,’ indicates making things manifest – skill, creativity, desire and determination brings success in love. The Empress is a mother, creator, and nurturer, representing the creation of life, romance, art, or business, and can reveal the germination of an idea before it is ready to be fully born.
Brought to life by photographer Linda Blacker and production company Agents of Influence, the Magician and the Empress was amplified across social and outdoor media donated by Clear Channel from 29th June 2022.