Nike Inc needed a new name and visual identity to house their platform dedicated to supporting local Black communities in EMEA. Starting with a weekend London event takeover in October which brought together wellness and creative workshops, athlete panel discussions, and sporting activities, the weekend hosted organisations including Badu, Movement Factory, Khula, Brixton Topcats and more.
Alongside coining the name ‘Future forward’ and surrounding comms messaging, Pocc Studios developed a visual identity inspired by the concept of evolution, movement and the Jordan heritage. The logo and core graphic device is formed from the basic shapes within a basketball court, creating space for containing different types of visual content from sport and community to lifestyle. The visual world was brought to life in experiential, outdoor and social comms globally.