BRAAVE Brand Identity

To raise the voices of the community, you should use design to create a space where the community feel safe enough to speak.

PVH’s new DE&I network BRAAVE needed a distinguishable brand identity to encapsulate their employee network values, so Pocc Studios designed a brand world inspired by BRAAVE’s mission to raise the voices of the BIPOC community within the organisation. Final deliverables included a brand strategy and point of view, new brand guidelines and a toolkit including a logo, colour palette, type hierarchy and imagery to support the organisation in its external and internal messaging.