In partnership with U.K. media owner, Clear Channel and Pocc unlocked a new art fund championing the work of underrepresented creatives in 2021.
In its first installment of the artists-in-residence programme, nine artists saw their work on display across the U.K. as part of a national digital and outdoor campaign.
An open call out for submissions through Pocc Studios and the Pocc network saw artists from all walks of life submit their artistic interpretations to this month’s theme: what does gender equality mean to you?
Curated by Pocc’s Head of Creative Kevin Morosky and Pocc’s Head of Copy, Natasher Beecher, the final blend of artists celebrates creativity in its various forms, spanning everything from photography and illustration to poetry and design.
With the creative industry facing difficulties in the Corona-19 Pandemic, this celebration of work brought art to the outdoors to amplify the profiles of unknown artists across the industry.
Abbey Monteiro, Art Director –
“”Run Me My Money!” portrays my frustration and exhaustion from constantly hearing that womxn and especially womxn of colour are being paid less than their white male counterparts. Is it so hard for the industry to pay us the exact same salary for the same job? I am tired of hearing the excuses and the bending of truths to avoid paying us what we deserve. Why do I need to justify ten times harder my worth and value in comparison? Just RUN ME MY MONEY! It’s that simple.”
Amritha Vadi, Graphic Designer –
“My piece represents the importance of how womxn of all ages, backgrounds and upbringings should be able to rightfully claim their space in a world where often one’s’ place is defined by their gender. A space that is safe, empowering and nurturing; and allows them to be confident in themselves and their ability.”
Caroline Adeyemi, Strategist and Writer –
“Gender Equality is one of those buzz-words that people argue with because they don’t understand what it means. I wanted to move the topic from being ‘liberal’ and ‘forward-thinking’, to showing that it would just mean that we value everyone for who they are, or aren’t, as people, instead of reducing them to stereotypes or inconveniences. I highlighted some of the ‘silly’ and serious ways that gender inequality affects people’s everyday decisions, opinions, values and possibilities in our society so that even a child would understand why it shouldn’t exist.”
Denisha Anderson, Photographer and Videographer –
“UK Black Pride is Europe’s largest celebration for African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQ+ people. In its 14th year I wanted to join in on the celebration and capture the true definition of diversity. The series conveys the safety and inclusion felt by all those who attend, the joy felt when self expression can take place without fear or judgement.”
Jael Umerah-Makelemi, Illustrator –
“My piece is called ‘Reside in Confidence’. It is inspired by Frida Kahlo, a women who was bold, confident within herself and was her own favourite muse. I was listening to a finance talk recently and the speaker was talking about the different gaps women experience; the gender pay gap, motherhood gap, the pension gap etc. One thing she said that stuck with me is; As women we sometimes lack that confidence within ourselves. We sometimes second guess ourselves and that can hinder our growth. I want this piece to inspire women like me who sometimes second guess themselves, to get out of their own way and walk in their confidence. Gender equality will take a lot of hard work and a cultural shift. I believe that once women begin to rise, the nation will rise too.
Kaysha T Omole, Artist –
“My image “One in Two” speaks to the nature of man, being both creator and nurturer. Looking at the duality within us, and how it can give way for balance, as it’s through that energy and connection we are created. Like bees bounding between pollinated flowers, our existence by design is to breed life, be life. I was inspired by my current body of work, where I look at identity and culture, the intersections that live in those spaces and how environment has an affect on these understandings. My looking is through the lens of storytelling by way of self portraiture.”
Natasher Beecher, writer –
“Sharing my experience moving through the world as a Black, gay woman is something I’m very open about, and indirectly I create and champion work that talks to gender imbalance as well as all the other worldly injustices. It’s draining, especially as I’m an empath. For this campaign, I wanted to be more direct whilst also sharing one of the methods I use to help myself heal; writing. This work is very personal, it’s how I’ve absorbed and observed the world around me and others, processed and released from my whole chest. I hope it’ll resonate for some and be illuminating for others. People will experience my rhyming words as they wish – it’s art, after all.”
Kevin Morosky, Film Director and Creative –
“Taken from Kevin’s short film ‘Home’ The piece was created to encourage men, Specifically black men to take a min to just breathe – a thing not often afforded to us, this restriction of emotion has been proven to uphold the in-balance we see in gender.”
Mathushaa Sagthidas, Photographer –
“வீடு & பாரம்பரியம் (means home & heritage)” really revolves around bringing representation to south Asians, but especially women through focusing on traditions centred around woman whilst bringing authentic and genuine representation to south Asian woman of various skins tones and backgrounds, to contribute towards breaking beauty standards that have been set by Eurocentric expectations (from skin lightening to not having body hair) but also this false narrative/ belief that all south Asians are the ‘same’ – especially when’s there’s so much rich and different culture, history and heritage within the community.”
Brought to you by Pocc Studios.