Lead Media Planner

About the company

Byte / Dept | We are a marketing technology agency. We combine creative, media, data and technology to help businesses generate revenue and scale returns from digital platforms.

Job Description

We are looking for someone to lead clients within the paid media offering, while making sure it’s collaborative and closely integrated with creative content, technology and data. This person will provide visionary leadership around paid media, supporting our paid media planners with strategic guidance, personal development and training. They will innovate our offering and help us do outstanding work that delivers true ROI for our clients.

Marketing and technology is converging at a rapid rate. Technology can now deliver the marketing promise of personalised communications at scale. However, technology is useless without ideas that capture consumers’ imaginations. We need someone who understands our client’s customers, who can put themselves in their shoes to create strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. We need people who can come up with big ideas as well as lots of little ones that are framed in a solid strategy grounded in insight.

KEY RESPONSIBILITIES

The role of Lead Media Planner is exciting, varied and constantly evolving. In this role, you will:

• Lead, line-manage, motivate and inspire your team
• Support Head of Paid Social and Head of Media Operations in developing long term media strategies and key tactical plans
• Plan, buy and optimize paid social media activity
• Oversee reporting of results for both organic and paid media activity
• Recommend and set up measurement solutions for clients
• Take and respond to (internal and external) briefs
• Deliver and present work with data-driven insight and analytics
• Support Account Planners in delivery of internal and client work with paid planning
• Contribute insights and strategic thinking to all areas of the business (content, technology, media, data) and to potential new business prospects
• Ensure delivery of work is to the highest possible standard
• Ensure constant innovation across all deliverables
• Manage budgets for paid media deliverables
• Assess technology solutions, processes and data tools to improve our capabilities

Skills Required

Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.

Essential:

• Extensive, relevant experience within a paid media based role at a digital/creative agency
• Experience leading, motivating and coaching team members
• Experience managing complex campaigns and measurement solutions (tracking, attribution, lift and incrementality studies)
• Strong understanding of digital media, particularly paid social media
• Advanced proficiency with social media Ads platform including Facebook, Instagram, Twitter, Snapchat
• Familiarity with Google AdWords, Pinterest and TikTok Ads platform
• Advanced proficiency in direct response campaigns
• Advanced proficiency in Excel along with an inquisitive and numeric mindset and advanced problem-solving skills
• Excellent organisational skills and time management skills
• A high attention to detail and strong presentation skills

Nice to have:

• Familiarity with organic Social analytics
• Familiarity with data visualization techniques
• Familiarity with social listening tools (e.g. Brandwatch, Crimson Hexagon)
• Familiarity with third party measurement platforms (e.g. Google Analytics, Adobe, DCM)

Benefits

As the business has grown, we have and will continue to evolve the benefits that we offer to our people. Here is a snapshot of some of the perks you can expect.

• 25 days holiday plus bank holidays and your birthday off each year
• Company Pension scheme
• Health Cash Plan
• EAP scheme
• Ride to work scheme
• Sabbatical
• Enhanced family friendly policies
• Flexible working*
• Mental Health First Aiders
• Training & development opportunities
• Events calendar throughout the year promoting health & wellbeing, learning, fun, and good Bytes
• Global Annual Dept Cares Day which cadets can donate their skills to support local charities
• Annual Dept Festival

*The COVID-19 pandemic has seen nearly everybody move to remote working and this is something we’ll continue to do this year. Our approach is reviewed and adapted in line with the changing restrictions. When it’s safe to return to the office our flexible working approach will include a combination of office and remote working

How to Apply

Please apply via the link below

OUR COMMITMENT TO DIVERSITY, EQUALITY, INCLUSION 

Diversity, Equality & Inclusion (DEI) are hugely important to us. Our DEI commitments sit at the core of our business and are part of our culture. We’ve always held the belief that being a progressive and innovative business necessitates a diverse team with an inclusive attitude – one cannot exist without the other.

We are proud to be an equal opportunity workplace that seeks to recruit, develop, nurture and retain the most talented people from a range of diverse backgrounds, skills and perspectives. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.