Apply to the 2022 Pocc x Hoala Brand Strategy Course Scholarship

June 29, 2022

Pocc and Hoala have teamed up to offer one free scholarship to the prestigious Hoala Brand Strategy Masterclass course. We are also offering three runner up members opportunities to have 1-1 mentoring sessions with a Hoala Brand Strategy course lecturer of their choosing.


Strategic planning is more important than ever in the current high competitive, rapidly changing and culturally demanding context where brands fight every day to be relevant and distinctive. On top of that, the evasive audience and the continuous media fragmentation have made the strategist role even more important. Thus, it is not a surprise that strategy is today one of the most demanded roles in the advertising and communication industry.

In addition to this, the old approach to strategy that is still taught in some universities and creative schools is not relevant and adapted to the daily challenges brands face on their daily basis.

For these reasons, HOALA believe that the training of a strategist (or any professional working with brands) must be continuously updated and provided by the most qualified and renowned strategic minds in the world, to deliver an unbeatable, modern and mind-blowing training experience.



The objective of this course is not only to provide you with a powerful strategic theory base, but also with a vast practical knowledge focused on the actual day-to-day tasks of a strategist. Each one of the 11 top-notch lecturers included in the program have been tasked to develop 11 tailor-made contemporary and insightful strategic sessions based on the most important topics for strategists today.

The obsession behind these sessions is to provide you with a set of skills that will help your profile to evolve into: a strategist with a collection of tools and deep intuition to identify and solve brand communication problems; a communication professional able to transform the information from the research phase into insightful inputs that accelerate and inspire the creativity process; a brand expert able to read the new media landscape and the new way brands have to start and maintain conversations with consumers in the digital arena; an ideas communicator that inspire work teams and clients, strategic planners that deeply understand consumers giving a special weight to research and investigation to detect insights and, last but not least, a hard-worker enthusiast, truly passionate about constantly learning and growing.

On top of that, and in addition to the online sessions, in this online edition we have added 2 one-to-one private sessions with the 2 lecturers of your choice, so you can ask the questions you always wanted to ask, to solve the doubts you always wanted to solve and to receive the mentoring you need from the best strategists in the world.

For more information on the line up of speakers see here.



The course is structured through 11 online sessions where world-class strategy leaders will provide you with theoretical and practical knowledge, as well as their professional experience with the brands they work today and have worked for in the past. These online sessions will be complemented with 2 online one-to-one private sessions with the lecturers of your choice. The course has an online format, so you will be able to combine the course with your professional duties. The weekly sessions will be 3 hours long and will be run on Fridays afternoon, from 17:00-20:00 hrs, CET. Conscious of time differences and depending on where in the world the lecturer is at, the Hoala Amstedam team can carry out modifications that will be communicated beforehand to all the attendees. Besides the class hours and if the lecturer considers so, you can be requested to develop some work during the week such as reading articles or books, prepare briefs or conduct small research.



Pocc Members across all European regions. This course is perfect for: strategic planners, account executives, creatives, designers, communication directors, brand managers and professionals who need a solid strategic thinking to develop their work. And in general, to any intuitive person, with experience in the creative industry, communication and/or advertising field that is open-minded, willing to learn, want to live a new learning experience and is fearless to the unknown and the new. It is not a mandatory to hold a university degree to attend this course.

Please note that we are looking for candidates who are interested in pursuing a long term career in strategy. This course is also a large time commitment, and you must be available for the full duration of the course and have permission from your employer to attend.



Course dates:  The weekly sessions will be 3 hours long and will be run on Fridays afternoon, from 17:00-20:00 hrs, CET. 9th September – 25th November.



Apply here today! Deadline for applications is Sunday 31st July 2022. Successful applicants will be notified in August.