Not every day spend money on self-care. Sometimes the biggest things you can do for yourself are free – like ensuring that your voice is heard and your interests are represented by voting in your local elections. To amplify this, Pocc teamed up with Joseph Rowntree Reform Trust, the UK Democracy fund and Clear Channel to launch a social and outdoor campaign encouraging communities to get out and vote in the UK 2021 local elections.
Timed ahead of Mental Health Awareness week, the ‘Voting is Self Care’ campaign encouraged everyone to consider voting as an integral part of their self-care routine – right next to greasing your scalp and taking a hot bath to unwind.
The campaign was shared and reposted by the likes of Clara Amfo, Topple and Burn, Jessie Ware, Galdem, @Ameliadimz, The Female Activists and even The Mayor of London, with a combined social following of 1.5 million. Beyond this, amplifying the campaign with DOOH across the UK generated 12 million impacts.
All of this achieved through the smart and tactical social approach of our Pocc team and wider community reaching out to their extended networks to get our communities voting.