The art world is often exclusive, intimidating or inaccessible for young people, with many barriers of entry for those who do not have pre-existing connections or networks in the sector. This summer, Pocc partnered with Break Comms and Serpentine to launch Serpentine Studios – a nine week programme to amplify young creative voices and reimagine Serpentine as a hub for passionate audiences to engage with art. Nineteen young multidisciplinary artists took over the Galleries in Kensington Gardens to access a curated programme of learning, creative workshops, mentorship and unlimited access to Serpentine’s exhibitions.
Meet the 2021 Serpentine Studios cohort:
Jerome Andre, Asa Andrew, Kanesha Edwards, Eddie Zhang, Sivney Reynoso, Sophia Wee Blázquez, Bethany Peters, Sanchit Bembi, Bilel Azzez, Angel Ayomanor, Sudi Jama, Jai Toor, Mide Johnson, Hayleth Dawkins, Lucie Shackley, Alessandra Centorbi, Jennifer Metcalf , Victoria Moyosola, and Jadore Nicholas.
Alongside providing weekly creative mentorship of the young collective, Pocc designed a new visual identity and social awareness campaign to engage young people outside of the programme to visit the Serpentine and take advantage of its extensive range of free exhibitions. The visual identity included a new logo, colour palette and a graphic system that was designed to be adapted easily by the collective, allowing them to re-create their own content published on Serpentine’s channels. (Creds: For Ever Young Posters designed by @Jantibang and @alessandra.stl).
Brought to you by Pocc Studios.