Pocc teamed up with Netflix and 3 leading UK content creators to launch a series of short films #Rewritethenarrative inspired by the release of the groundbreaking Netflix Western, The Harder They Fall. The feature film directed by Jeymes Samuel and co-produced by Jay-Z, features an all-star Black cast, including Idris Elba, Regina King and LaKeith Stanfield. Noteworthy for disrupting the whitewashed narrative of vintage Hollywood Westerns, The Harder They Fall highlights the existence of real-life Black cowboys, in a genre where, historically, Black roles were inaccurately portrayed.#Rewritethenarrative takes inspiration from this.
Creatively concepted by Pocc Studios and produced by Pocc Productions, the #Rewritethenarrativeshort short films were co-written with local UK influencers Kelechi Okafor, Hemah K and Fatsimbo to create their own interpretations of classic genre films before launching across Instagram, Twitter and Tiktok.
The light-hearted spin offs of classics with Black women leads span all genres including:
The action genre with The B-Team – featuring Kelechi Okafor
The romcom genre with I Can’t Stand You – featuring Hemah K
The horror genre with Monstrous Duck – featuring Fats Timbo
The Harder They Fall is step one with Jeymes rewriting the blueprint for Westerns, now comes the rest of cinema – the genre revolution has begun.
Brought to you by Pocc Studios and Pocc Productions.