Project Manager





Date Added


Closing Date


About the company

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

Our people come first, and as well as offering a hybrid working model, we are proud of the culture of inclusivity and creativity we have created in London and across the Globe. Alongside our commitments to DE&I, we are involved in a range of programmes and activities that are designed to support people’s individual development and continually nurture and educate both the team and our clients.

Job Description


We are the key agency partner for Ford globally in all aspects of digital communications and customer experience (CX), covering multiple owned channels and platforms for Ford in Europe. VMLY&R teams operate in all the major global regions, partnering with Ford teams to deliver against complex, multi-year transformational programmes as Ford evolves its business.

This team are part of WPP|Ford and partner with the Brand Experience team in VMLY&R as well as the Media and PR teams in Mindshare and H&K respectively. This model allows us to focus fully on the needs of Ford, as well as building and leaning on capabilities in VMLY&R across Europe.

This role is a hugely exciting opportunity to join a key part of that transformation.  Our Platform team – based in London and serving Ford across Europe – is responsible for the evolution of Ford’s .com offering across Europe (a central site localized for 20+ country’s).  Central to the programme is an eCommerce transformation – moving to a world where vehicles will be sold online and transforming Ford into an e-retail business – and we are on a long-term journey with Ford to get there.  Alongside this the team oversees key workstreams building out content and experiences for prospective and existing customers, in both the retail and commercial vehicle spaces.  Our team brings to Ford expertise in strategy, creative, user experience design, content, and delivery.

The platform team is a blend of Product Managers, Project managers, Experience/Content designers and Business Analysts organized into agile teams alongside Ford Product and Ford technology specialists and works closely with other VMLY&R teams in areas including CRM, Data & Analytics, CX strategy, and mobile. In addition, an offshore hub is responsible for content localization.


Reporting directly to the Platform Delivery Director, the Project Manager is responsible for the delivery into Markets of significant Pan-European projects.  You will help define the rollout strategy and implement it. You will work closely with the European markets, delivering reports and ensuring the smooth communication between the rest of our specialist cross-functional team.

This role is a Pan-European role and will empower you to make central decisions with the European team which are then communicated out to markets. You will engage with multiple teams with various regional needs and have the ability to influence processes, whilst working with WPP’s largest client within a truly integrated, full-service ad agency.

Role objectives

  • Manage the variety of requests that come in from the Ford European Owners Team in line with the annual scope of work.
  • Proactively recognising changes required for the European Markets.
  • Ensure projects are aligned with other dependent work streams.


Project deployment to Markets

  • Responsible for driving the rollout plan for Ford Owners projects across multiple European Markets.
  • Collaborate with internal WPP|FORD Teams and international partner agencies involved in the project to ensure that the plan is accelerated but realistic.
  • Create a rollout strategy, including relevant presentations and guides, that can be communicated to the Client, European Markets, Colleagues on the project and other stakeholders.
  • The rollout is broken down into waves across 22 European Markets. Manage the relevant wave of Markets whilst planning for future waves. Able to plan whilst delivering in the present.
  • Ensure that all project resource is aligned, both Agency and Client, across the project.
  • Responsible for excellent communication and reporting with Clients involved in the project. Ford Clients have relationships with individual Markets that need to be aligned.

Work stream alignment

  • Support the Platform Delivery Director and Agile Project Manager in ensuring that the project is aligned with multiple work streams that sit outside of deployment but are dependencies. These include governance rules for markets, content work streams and authoring work streams.
  • Run a workstream meeting and manage all updates and trackers related to the meeting.

Other related tasks

  • Responsible for project finance tracking to support the Platform Delivery Director. Ensure that all spend is track and reports kept up to date.
  • Building client and market relationships.
  • Demonstrate forward-planning and the ability to balance your workload and proactively implement solutions.
  • Experienced in working in a multicultural team and being able to clarify different cultural points of view.
  • Management reporting of approvals (involving central Ford of Europe clients) of all deployments.
  • Demonstrate an understanding of client structure and infrastructure.
  • Project management and financial management.
  • Web conferencing management and seamless regular information cascade to agencies/clients.

Skills Required

Be present: 

  • Whilst we understand that everyone has different working approaches, we expect that a Project Manager will be very visible both within the agency and to clients.
  • Need to be present and vocal in key meetings.

Solve problems: 

  • Our expectation is that a Project Manager takes responsibility for working with and helping to solve their Team’s problems.

Team Integration: 

  • Need to understand all projects and teams and the roadmap.
  • Develops positive, proactive relationships with Client and Agency team creating a stimulating environment within which the best work can develop
  • Is engaged and works on all elements of a project across its lifecycle within the platform team and with relevant members.
  • Ability to recognise when to engage senior management (and when issues need to be escalated).
  • Create a motivating and inspiring environment for those around you (at every level).


You must have Project/Account Managerial (or other relevant) experience. Experience with European-wide projects is preferable, but not mandatory.

Experience, Qualifications & Skills

  • Preferably some solid experience in a Project Management role, ideally international coordination.
  • Working knowledge of through-the-line communication would be a clear bonus.
  • Computer literate – strong knowledge of Word, PowerPoint and Excel software applications are a must.
  • Being able to quickly adapt to operate on various systems (MS Project, Trello, JIRA)
  • Excellent interpersonal skills
  • Knowledge of foreign language would be clearly a bonus given the nature of the role.
  • Excellent English (both excellent oral and literacy skills) is a mandatory.
  • Ability to self-organize, prioritise etc. is crucial


Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

  • Life Assurance
  • Permanent Health Insurance
  • BUPA
  • Flexible hybrid-working schedule
  • Enhanced family friendly policies
  • Well-being Programme
  • Employee Assistance Support
  • Cycle to Work Scheme
  • Eye Care and Glasses Vouchers
  • Season Ticket Loans
  • WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

How to Apply

Please apply via the link below