Art Director

About the company

About Pangaia

Pan: all-inclusive, especially in relation to the whole of a continent, racial group or religion.

Gaia: Mother Earth.

We are made up of individuals from all over the globe, with the same guiding principles and very different backgrounds, experiences, expertise and ideas. Here, scientists and technologists connect with designers and the next generation of creative minds, to create functional, sustainable products. And we believe they should be beautiful. No matter if they are made from next generation biomaterials or recycled fibres. We design products for living in, for any situation and for basic needs. Woven with smart technology, made with as many sustainable and recyclable elements as possible. It’s not 100% natural. Yet. But we’re working on it.

Job Description

The Role

Your role is to provide direction and leadership to the wider teams’ product, content and campaign ideas to enable an integrated creative brand strategy activated across all physical and digital channels. The ideal candidate will have a unique combination of passion for fashion, retail and storytelling, a strong entrepreneurial spirit that wants to build a strong, inspiring, for purpose brand – and a love of people and great leadership skills.

Pangaia is a business in fast growth so an ability to adapt to change is essential.

What you will do:

• Oversee art direction for the company, including product design, development, implementation and guardianship of the brand identity across physical product as well as the website, campaigns, packaging, across all channels and all editorial content

• Be the guardian of the Brand book and engage teams to own and deliver:

○Pangaia’s brand image and tone through products, as well as visual creative content like photos & video

○Bring in network of photographers, film makers, illustrators and designers to help curate Pangaia’s visual language

○Listing referential photographers to work with and guide photography direction

○Establish and oversee guidelines for physical spaces including and not limited to set design, pop-ups & event production

• Create a world class creative team, critically evaluate the creative process and work to improve with the creative team

• Art direct and oversee still life and video shoots, ensuring our visuals are on-brand, diverse, contemporary and desirable

• Drive creative product strategy keeping up to date with emerging trends in fashion, design, film, art, media and technology where relevant to Pangaia and the design team:

○Ideate and create product mood board of the latest / durable trends and translate them into product proposals

○Give creative input on digital design including website, newsletters and other digital products

• Curate and oversee creative cohesiveness of social media channels
• Review of project work for highest standards of quality, consistency, accuracy and successful project completion
• Provide management, leadership, inspiration, guidance, support and direction for the Creative team. Encourage excellence, ambition and team spirit. Build and manage the department through multiple projects planning and responsible for timely delivery of all creative projects

Knowledge   &   Skills

• 6+ years of proven success as an art/creative director. Preferably experience from cross functional responsibility in fashion/retail industry.

• Proven track record of successfully building globally recognized brand(s)
• A strong understanding of brand development and multichannel marketing concepts. Able to translate a large branding idea to multiple touch points in all channels.

• Proven knowledge across both print and digital design with an intimate understanding of design, copy and web best practices/guidelines.

• Strategic mind-set and understanding of forward planning and creative solutions
• Strong interest in and understanding of sustainability industry developments
• Fluent English speaker with excellent communications skills
• A problem solver who thrives in a fast-paced and changing environment
• Highly motivated ‘do-er’ with a strong sense of collaboration, ownership, urgency and drive

• Flexibility to travel

 

How to Apply

Please email us with your cover letter and a copy of your CV to [email protected]